Honda has started 2020 off with a bang. The Japanese carmaker recently released its January financial report, and it looks like its truck-based SUVs and trucks set a sales record.
The Honda HR-V saw a 24.8 percent increase in sales in January, setting an all-time record. The Ridgeline also saw a sales jump of 57.1 percent for the month with 3,083 deliveries, highlighting the truck’s increase in popularity. The CR-V also turned in a strong performance with 26,000 individual sales. As a whole, Honda’s truck lineup saw its best January sales with a year-over-year increase of 2.3 percent.
“As we enter a new decade, we will continue to focus on our core values and maintain the kind of sales discipline that has made us a retail sales leader in the industry,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “The arrival of our new CR-V Hybrid next month will also bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales.”
When the Honda CR-V Hybrid arrives later this year, it will be the first-ever electrified model in the Honda light-truck lineup, combining efficiency with the CR-V’s family-friendly features and ample interior space.
The numbers don’t lie: Honda’s truck lineup is a big hit with drivers. Stop by Bryan Honda today and see what all the fuss is about.
Honda reached a new milestone this year, and it’s decided to celebrate with more than just cake and candles. The Japanese carmaker recently celebrated its 60th anniversary in the United States, creating a display at this year’s SEMA Show that highlights the brand’s ability to be accessorized – and its appeal for outdoor and performance enthusiasts.
To celebrate Honda’s 60th anniversary in America, the brand’s display showcased both past and present vehicles. It highlighted the company’s “longstanding commitment to the enthusiast community.”
The display itself had ten models that had been modified to appeal to different fans. At the center of the SEMA Show lineup were two versions of the 2020 Honda CR-V. The first CR-V was based on the brand’s all-new CR-V Hybrid model. Called the “Do” Build by Jsport Performance Accessories, this hybrid was turned into a vehicle perfect for the “weekend warrior,” offering a roof rack, side steps, mountain bike rack, 1.5-inch lift kit, and all-terrain tires.
Another CR-V was also showcased, built with outdoor adventures in mind. The “Dream” build was also created by Jsport and offered camping comforts like a slide-out refrigerator and a clamshell-style rooftop tent.
Other featured models include a Ridgeline that was outfitted for rugged adventures, a Rally Passport with a performance focus, and multiple Civic Si models. There was even a 1968 S80 Coupe Outlaw, and a heritage Chevy truck that was used as a delivery truck after the company first opened for business in 1959.
A legacy as rich as Honda’s doesn’t develop without good reason. Join the family today at Bryan Honda.
Buoyed by the success of larger vehicle offerings such as the Odyssey minivan, Ridgeline pickup, and Pilot SUV, Honda reports that truck, SUV, and minivan sales saw the greatest increase in April. Perhaps the spike in sales has something to do with the prospect of road trips with the whole family, but we venture to guess it has a lot to do with the strength of Honda’s current lineup of trucks, SUVs, and minivans.
April’s heaviest hitters were the Honda Odyssey and the Honda Pilot, which were up 31.3% and 32.2% respectively on a daily selling rate basis. This means the Odyssey saw 8,464 daily sales for April while the Pilot moved 11.891 daily units. That’s a lot of SUVs and minivans!
These numbers hardly surprise us, though. The Honda Odyssey is the top retail-selling minivan in American, after all, while the Honda Pilot offers an impressive combination of full-size SUV convenience and flexibility and economical fuel efficiency.
While models such as the Civic, CR-V, and Accord continue to see some of Honda’s strongest sales numbers, the trend toward larger Honda vehicles is indicative of America’s growing preference for trucks and full-size SUVs such as the Odyssey and Pilot that offer a lot of flexibility, and a lot of fun.
See for yourself why Honda truck and SUV sales have done so well by checking out the full lineup at Bryan Honda!