Honda Launches “Keep the Peace” Campaign for New Odyssey

If you’re a parent, you know how tough it is to “keep the peace.” You’re not alone; parents all over the world struggle with preventing their kids from arguing, whether they won’t share their toys or they just like to annoy each other for no reason. That’s why the new 2018 Honda Odyssey was designed to help busy parents pay attention to what their active kids are up to. This is showcased in Honda’s new “Keep the Peace” campaign, a series of advertisements illustrating how convenient the Odyssey is for families everywhere.

Keep the Peace campaign

The minute-long ad that kicks off the campaign opens with two giant monsters attacking a city. One of them picks up a bus, which the other monster wants, and the two begin to fight over it. While the two monsters are fighting, two soldiers make a plan to split the earth, separating them before they can cause any more damage. Right at that moment, the scene cuts to reveal that the two monsters are actually just a brother and sister fighting over a toy bus, and the whole “splitting the earth” thing? Actually just the Odyssey’s “Magic Slide” seating at work, allowing Mom to easily separate the kids and give the sister a new toy airplane to distract her.

“When kids are happy, parents are happy,” says Susie Rossick, Honda Marketing assistant vice president, who highlighted the core of the “Keep the Peace” campaign in a statement to The Drum.

Honda Odyssey Updates More Family-Friendly Than Ever

Honda Odyssey Updates

Honda Odyssey Updates

Nothing says family-friendly like a minivan. From its spacious interior with flexible seating to the host of convenience features it offers, the Honda Odyssey is the picture-perfect representative of the minivan segment, more than earning its place as a solid member of Honda’s lineup. Now, for 2016, the Honda Odyssey updates have served to only make the minivan more convenient and accommodating for parents everywhere.

One feature that stands out – and has reviewers gushing – is the HondaVAC. While this built-in vacuum cleaner was offered on previous model years of the Honda Odyssey, 2016 marks the first year the feature will be standard on all models, whereas earlier incarnations of the van saw the HondaVAC appear only on upper-range trims. Outlets for your electronic devices and even a standard rear-seat entertainment system also come with the Odyssey, making sure you can keep the kids busy on long trips.

If you upgrade to some of the upper-level models, you can also get access to conveniences like an integrated touchscreen navigation system and a power liftgate, but Honda’s inclusion of these standard features on a more affordable trim showcases the brand’s determination to make the Honda Odyssey updates more accessible to families everywhere. How’s that for customer satisfaction?